Pritish Banerjee

• – Direct SEO strategy and delivery for an international client portfolio, governing technical architecture, topical authority planning, content systems and executive reporting against lead and revenue targets.
• – Turned around eCommerce organic performance, rebuilding crawl architecture, internal linking and content systems to lift traffic 42%.
• – Led penalty recovery for a long-distance moving client, rebuilding content quality and backlink profile to restore 82% of lost organic traffic.
• – Standardized technical SEO frameworks across client accounts — crawl budget, indexation control, site architecture, Core Web Vitals, schema and CMS performance.
• – Established AI search programs securing brand citation in AI Overviews and LLM answers — entity SEO, Knowledge Graph alignment, semantic structuring and schema — with prompt engineering and SEO automation applied at scale.
• – Own performance reporting through GA4, Google Search Console and Looker Studio, translating organic results into pipeline and revenue narratives for business owners and marketing leads.

• – Delivered SEO and web development for a cannabis-sector business under strict advertising and compliance restrictions, sustaining organic visibility where paid and promotional channels were unavailable.
• – Strengthened site speed, Core Web Vitals and security across WordPress and WooCommerce properties, eliminating technical defects that suppressed crawlability and conversion.
• – Lifted organic rankings across priority commercial categories by restructuring metadata, information architecture and internal linking.
• – Delivered measurable visibility into organic acquisition by deploying analytics and tracking infrastructure, and aligned web, content and compliance requirements across cross-functional teams.

• – Advised the leadership of a web development and SEO firm on service strategy, delivery standards and operational scalability.
• – Raised delivery consistency and reduced rework by standardizing technical and on-page SEO practice across client projects.
• – Built internal delivery capability by mentoring junior developers and SEO staff in technical auditing and indexation management, and supported client acquisition through an established industry network.

Promoted from SEO Executive & Analyst. 14-year tenure owning SEO strategy, delivery and client governance across a multi-sector portfolio.

• – Headed SEO for 14 concurrent client accounts, owning delivery standards, resourcing and client governance across a multi-sector portfolio.
• – Ranked 25+ priority commercial keywords into the top 10, expanding qualified organic entry points in competitive service markets.
• – Restored organic performance for clients hit by Google algorithm updates and manual penalties, directing technical audits that resolved crawl, indexation, duplication and site architecture defects.
• – Preserved rankings and traffic through platform change by directing site migrations and redirect strategy across client properties.
• – Owned keyword strategy and topical content roadmaps using Ahrefs, SEMrush and Moz, guiding copywriting teams on search-intent-led content and securing high-authority backlinks through media outreach and digital PR.
• – Chaired client performance reviews against agreed KPIs, shaping forward strategy and sustaining multi-year client retention.
• – Owned web server, domain, DNS, CDN, IP and AutoSSL administration, providing infrastructure-level technical control beyond conventional SEO scope.

Promoted from Business Development Executive.

• – Directed a 15-person content team producing creative and technical web content, owning content and distribution strategy across client and in-house web properties.
• – Produced content programs for Mitsubishi, BT and PwC, including whitepapers and client-facing guides.
• – Previously led a 10-person sales team selling web development services, building early commercial and people leadership experience.